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Workspace Personalization at BNY Mellon
Transforming a Static Dashboard into a Dynamic, Persona-Driven Workspace​

Role: UX Design Director | Team : Myself, 1 Poland Designer | Tools: Sketch, Figma, Miro | 2022+

🏦 Business Case 


When I joined BNY Mellon, the company’s enterprise workspace platform — designed to serve Operations, Technology, and Reconciliation teams — was seeing minimal adoption. Despite the platform’s potential, it failed to deliver value because it lacked intuitive setup, relevant data, and user-specific customization.

The strategic objective was to transform the workspace into a high-utility, persona-driven productivity hub, with modular data widgets and templates tailored to different user groups. The business aimed to:
​
  • Boost workforce efficiency through faster access to relevant data.
  • Improve user satisfaction and engagement across enterprise tools.
  • Reduce shadow IT and external dashboarding tools used by teams.

🧭 Challenge​

The existing workspace was under 5% utilization due to:
  • Lack of persona alignment: All users saw the same generic interface, regardless of function.
  • No template system: Managers couldn’t create or distribute curated workspaces.
  • Poor discoverability: Users didn’t know how to configure their environments or what tools/widgets were available.
  • Cognitive overload: Unorganized data made even basic tasks difficult.
The core challenge: Redesign the entire workspace architecture to support personalization, relevance, and scale across varied user needs.

​

​🔬 Research & Discovery


To validate the proposed design solutions, I primarily used user interviews. By using clickable prototypes, I was able to quickly test multiple aspects of the design, such as usability, intuitiveness of navigation, clarity of element naming, and more.
​

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🖼️ UX Deliverables

We built a widget-based workspace framework centered around personalization, modularity, and shareability.

Solution Highlights:
  • Dozens of new widgets customized per persona, including:
    • PPM Tracker
    • Deadline Tracker
    • MyDocument Library
    • Time Tracker
    • Template Library
  • Drag-and-drop layout personalization
  • Persona-based default templates for fast onboarding
  • Manager-defined workspace templates to standardize team views
  • Onboarding modals and contextual tooltips for adoption support
  • Built using Figma for design, FigJam for collaboration, Jira for sprint tracking
​
All designs followed internal accessibility standards and supported future extensibility to other personas (e.g., Risk, Compliance).​
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​Adding Widgets went from phone calls to tech to a clean intuitive interface with Access Requests and Guided Narration.
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My Ops Workspace
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Creating task tickets, monitoring Open Tickets were all handled in one easy widget on everyone's dashboard if they wanted.
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Time tracking and time management were integrated into the Workspaces to make timesheets less of a chore.
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I worked in a Hamilton widget to live on everyone's workspace so they could post their hamilton tweet anytime.
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Some of the key items for Operations were to important to be executed ina widget, but at least the status was shown
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The task with Recon widget was to take an entire recon website and condense it into a small square widget.
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A placeholder widget acted as a guide and introduction to show users what it could do.
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All of the Widgets at zero state had a placeholder walkthrough widget to entice usage and adoption.

🚀 Implementation & Outcomes

  • 📈 Workspace adoption rose from <5% to over 80% within 12 months
  • 🧠 Significant reduction in cognitive load reported via follow-up surveys
  • ✅ Managers reported improved workflow visibility and faster onboarding
  • 💡 Telemetry showed a 3x increase in average widget interactions per session
  • 🔁 Standardized workspaces reduced cross-team friction and tool sprawl

This was one of the first major projects I took on at BNY, and became a benchmark project for internal workspace UX transformation across the organization.
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Workspaces were clean and consumable, and most important... users could finally personalize thier pages to what they wanted.
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The Workspaces were so popular that we even brought them into Nexen with MyNexen as default page.

✨ Key Takeaways​

These weren’t just design takeaways — they became shared insights across the user base, stakeholders, and executive committee, grounded in user research, usage telemetry, and measurable business outcomes:
​
  • Relevance drives engagement: Adoption isn’t about packing in features — it’s about delivering focused, persona-relevant functionality. Users gravitated to workspaces that spoke directly to their daily responsibilities.

  • One-size-fits-all kills usability: Deep persona-based research proved essential. Tailoring experiences to specific user roles unlocked real value and drastically improved satisfaction.

  • Templates empower teams: By enabling managers to create and distribute curated workspaces, we saw increased team cohesion, faster onboarding, and consistency across departments.

  • Design Ops matters: Embracing a Figma-first, modular design system accelerated delivery and iteration. It created a replicable model for future workspace and widget development.
    ​

These lessons informed not only the future roadmap of the workspace platform, but also shaped broader UX and product strategy discussions within BNY Mellon.

Other Case Studies

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Nexen 2.0

Read Case Study →
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Access Edge

Read Case Study →
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Hamilton Mobile

Read Case Study →
​
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Doc Management

Read Case Study →
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CareCircle Mobile

Read Case Study →

Past works can be viewed in the Archive.

VIEW ARCHIVE

Hours

M-F: 5am-5pm EST

Telephone

(551) 320 - 1614

Email

[email protected]
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  • ABOUT
  • CASE STUDIES
    • Nexen 2.0
    • My Workspace
    • Doc Management
    • Access Edge
    • Hamilton (Mobile)
    • Care Circle (Mobile)
  • PROCESS
    • DISCOVERY
    • ANALYSIS
    • ITERATION
    • DELIVERY
  • ARCHIVE
    • JPMorgan
    • nsFlow
    • FREELANCE >
      • GURU
      • WEBMD
      • ONTARGET
      • STRAND
      • EASYSPLIT
      • ITINERANT
      • STRATECA
      • DALCRO
      • ETOPPS STARWARS
      • BANKRUPTCY
      • HOMES.COM
      • DESIRON
      • JPMORGAN
      • ADESSO
      • UNIVERSAL
      • DAVINCI CODE
      • CONTINENTAL
    • JWT >
      • PEDIACARE
      • IRISH TOURISM
      • DOMINOS
      • DESITIN
      • SUDAFED
      • BENADRYL
    • AGENCY.COM >
      • RANGE ROVER
      • BOSE
      • DISCOVERY
      • ANIMALPLANET
      • BRITISH AIRWAYS
      • DISCOVERY KIDS
      • DC SHARK WEEK
      • MOTOROLA
      • LUCKY
      • TEXACO
    • ITRAFFIC >
      • SELFCARE
      • NOKIA
      • FIRSTJEWELRY
      • STAPLES
      • DISNEY
      • CONSUMERINFO
      • ESPN
      • GATEWAY
      • IOPENER
      • TSN
    • ORGANIC >
      • FC.COM
      • BARNES & NOBLE
      • TALKWAY
      • CDNOW
      • MUSICBLVD
      • TOYSRUS
      • WORLDLYINVESTOR
      • CORBIS
      • AUTOCONNECT
      • AVIS
    • McCANN >
      • COCA-COLA
      • PRICEWATERHOUSE
      • NESTLE
      • MASTERCARD
      • BUTTER
      • LUCENT
      • MARRIOTT
      • SMITHBARNEY
      • TIFFANY & CO
      • L'OREAL
      • BLACK & DECKER
      • GENERAL MOTORS
      • USAIRWAYS
  • CONTACT