Workspace Personalization at BNY Mellon
Transforming a Static Dashboard into a Dynamic, Persona-Driven Workspace
Role: UX Design Director | Team : Myself, 1 Poland Designer | Tools: Sketch, Figma, Miro | 2022+
Business Case
When I joined BNY Mellon, the company’s enterprise workspace platform — designed to serve Operations, Technology, and Reconciliation teams — was seeing minimal adoption. Despite the platform’s potential, it failed to deliver value because it lacked intuitive setup, relevant data, and user-specific customization.
The strategic objective was to transform the workspace into a high-utility, persona-driven productivity hub, with modular data widgets and templates tailored to different user groups. The business aimed to:
- Boost workforce efficiency through faster access to relevant data.
- Improve user satisfaction and engagement across enterprise tools.
- Reduce shadow IT and external dashboarding tools used by teams.
The Challenge
The existing workspace was under 5% utilization due to:
- Lack of persona alignment: All users saw the same generic interface, regardless of function.
- No template system: Managers couldn’t create or distribute curated workspaces.
- Poor discoverability: Users didn’t know how to configure their environments or what tools/widgets were available.
- Cognitive overload: Unorganized data made even basic tasks difficult.
Integrated Solutions
We built a widget-based workspace framework centered around personalization, modularity, and shareability.
Solution Highlights:
All designs followed internal accessibility standards and supported future extensibility to other personas (e.g., Risk, Compliance).
Solution Highlights:
- Dozens of new widgets customized per persona, including:
- PPM Tracker
- Deadline Tracker
- MyDocument Library
- Time Tracker
- Template Library
- Drag-and-drop layout personalization
- Persona-based default templates for fast onboarding
- Manager-defined workspace templates to standardize team views
- Onboarding modals and contextual tooltips for adoption support
- Built using Figma for design, FigJam for collaboration, Jira for sprint tracking
All designs followed internal accessibility standards and supported future extensibility to other personas (e.g., Risk, Compliance).
Adding Widgets went from phone calls to tech to a clean intuitive interface with Access Requests and Guided Narration.
Outcomes
- 📈 Workspace adoption rose from <5% to over 80% within 12 months
- 🧠 Significant reduction in cognitive load reported via follow-up surveys
- ✅ Managers reported improved workflow visibility and faster onboarding
- 💡 Telemetry showed a 3x increase in average widget interactions per session
- 🔁 Standardized workspaces reduced cross-team friction and tool sprawl
This was one of the first major projects I took on at BNY, and became a benchmark project for internal workspace UX transformation across the organization.
Workspaces were clean and consumable, and most important... users could finally personalize thier pages to what they wanted.
Lessons Learned
These weren’t just design takeaways — they became shared insights across the user base, stakeholders, and executive committee, grounded in user research, usage telemetry, and measurable business outcomes:
- Relevance drives engagement: Adoption isn’t about packing in features — it’s about delivering focused, persona-relevant functionality. Users gravitated to workspaces that spoke directly to their daily responsibilities.
- One-size-fits-all kills usability: Deep persona-based research proved essential. Tailoring experiences to specific user roles unlocked real value and drastically improved satisfaction.
- Templates empower teams: By enabling managers to create and distribute curated workspaces, we saw increased team cohesion, faster onboarding, and consistency across departments.
- Design Ops matters: Embracing a Figma-first, modular design system accelerated delivery and iteration. It created a replicable model for future workspace and widget development.
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