ANALYTICS:
CARD SORTING | DATA ANALYSIS | AFFINITY MAPPING | PERSONA DEVELOPMENT | PROJECT MANAGEMENT
CARD SORTING | DATA ANALYSIS | AFFINITY MAPPING | PERSONA DEVELOPMENT | PROJECT MANAGEMENT
CARD SORTING
AFFINITY MAPPING
Affinity Mapping is a key step in the Analytics phase to synthesize the data. The UX design process requires user feedback to dictate the design flow, and mapping the data helps the design team isolate pain points, features, problems, and solutions. Affinity Mapping can also help the team to identify the target persona or personas.
Creating Personas
Now is when the magic happens...
It starts with a pen or a pencil, but once all the data has been analyzed... informed creative decisions are ready to be iterated, and tested, and revised again. Results drive the designs, but now its time to take the wheel.