ANALYTICS:
​CARD SORTING | DATA ANALYSIS | AFFINITY MAPPING  |  PERSONA DEVELOPMENT | PROJECT MANAGEMENT 

CARD SORTING

WHAT DOES IT MEAN?

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Once you have all the data, it becomes time to analyze that data to draw conclusions. Venn Diagrams can help to isolate USER needs vs BUSINESS needs.

AFFINITY MAPPING

Affinity Mapping is a key step in the Analytics phase to synthesize the data. The UX design process requires user feedback to dictate the design flow, and mapping the data helps the design team isolate pain points, features, problems, and solutions. Affinity Mapping can also help the team to identify the target persona or personas.

Creating Personas

Project Management

Scheduling often starts with a whiteboard, but are done in management programs such as TRELLO or JIRA.

Now is when the magic happens...

It starts with a pen or a pencil, but once all the data has been analyzed... informed creative decisions are ready to be iterated, and tested, and revised again. Results drive the designs, but now its time to take the wheel.

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