WebMD App for Android
WebMD wanted to add a feature to its app to personalize it to the user and narrow the deluge of information that is presented to the user at the outset. They wanted to avoid a cumbersome login/account process and rather hoped to give users a reason to keep the app on their phone as testing showed many users would remove the app in favor of simply using google for their information.
UX Design Process
During Discovery phase the existing competitors were examined for features and given a Heuristic analysis.
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User FlowAnalysis of the surveys and user feedback gave way to Affinity Mapping and a streamlined User Flow.
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IterationOnce the persona, problem, and proposed solution were identified, it was time for sketching, prototyping and testing.
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DELIVERY
To see the Presentation or view the InVision Prototype click the links below
Invision Prototype
View the High Fidelity InVision Prototype A version of the WebMD App.
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Spec Doc
View the Spec Document for the Web MD App.
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PDF Presentation
View the presentation in PDF Format.
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Find out more...
I kept a record of the process on Medium where you can see each step in the process along with photographs.