WebMD App for Android

WebMD wanted to add a feature to its app to personalize it to the user and narrow the deluge of information that is presented to the user at the outset. They wanted to avoid a cumbersome login/account process and rather hoped to give users a reason to keep the app on their phone as testing showed many users would remove the app in favor of simply using google for their information.

The Problem

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WebMD has a large database of information on its current app but does nothing to personalize the experience to the individual user. This caused many customers to prefer using Google rather than the Mobile App. 

UX Design Process

During Discovery phase the existing competitors were examined for features and given a Heuristic analysis.

User Flow

Analysis of the surveys and user feedback gave way to Affinity Mapping and a streamlined User Flow.

Iteration

Once the persona, problem, and proposed solution were identified, it was time for sketching, prototyping and testing.

A / B Testing

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The two InVision High Fidelity prototypes were given an A/B testing which resulted in a cleaner design more appropriate for the Google Material Design guidelines.

USER FEEDBACK

Collect the Data

Analysis of the interview feedback led to many common problems and a proposed solution.

Sketches

Sketching and Paper Prototypes helped to isolate the next steps.

Prototype Flow

For our Prototype we mapped the user flow for our testing.

DELIVERY

To see the Presentation or view the InVision Prototype click the links below

Invision Prototype

View the High Fidelity InVision Prototype A version of the WebMD App.

Spec Doc

View the Spec Document for the Web MD App.

PDF Presentation

View the presentation in PDF Format.

Find out more...

I kept a record of the process on Medium where you can see each step in the process along with photographs.

WebMD Medium Post