PHASE ONE
SCREENERS/SURVEYS | USER INTERVIEWS | CONTEXTUAL INQUIRY | COMPETITIVE ANALYSIS | LANDSCAPE ANALYSIS | HEURISTICS
SCREENERS & SURVEYS
SCREENERS
Screeners are helpful to weed out unwanted participants and isolate your target audience.
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SURVEYS
Surveys are the first step in discovering relevant data about the user in the UX design process.
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RESULTS
Parsing the results of the Survey data give you a path to identify targets for user interviews.
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USER INTERVIEWS
Interviews are targeted based on Surveys, and are done in person, via Skype or Google Hangouts, through chat, or over the phone. Developing relevant Interview questions is a skill in itself as well as the actual interview process.
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CONTEXTUAL INQUIRY
Contextual Inquiry is where user researchers observe people in their everyday situations (homes, stores, workplaces, schools) to learn their normal or natural behavior. This can help directly see the behaviors, pain points, and possible solutions.
COMPETITIVE ANALYSIS
COMPETITIVE RESEARCH
During discovery, competitors are analyzed for their features, business model, audience, colors, etc. This helps the UX designer to understand the client's market.
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LAYOUT ANALYSIS
Often it is beneficial to do a Layout Analysis of existing competition to see the pros and cons of other sites and establish best practices and customer expectations.
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LANDSCAPE ANALYSIS
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VISIT THE NEIGHBORS
A deep dive into the pros and cons of the competition can help the client understand where they stand in the market and what features they may be missing.
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HEURISTICS
Along with the Competitive Analysis comes a Heuristic Analysis of the current client and all relevant competitors. Heuristic evaluations help to shift the focus onto the most obviously deficient areas in comparison to the competition.
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