JOHNVUKUSIC
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DISCOVERY

PHASE ONE

SCREENERS/SURVEYS | USER INTERVIEWS | CONTEXTUAL INQUIRY | COMPETITIVE ANALYSIS | LANDSCAPE ANALYSIS | HEURISTICS

SCREENERS & SURVEYS

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SCREENERS

Screeners are helpful to weed out unwanted participants and isolate your target audience.
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SURVEYS

Surveys are the first step in discovering relevant data about the user in the UX design process.
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RESULTS

Parsing the results of the Survey data give you a path to identify targets for user interviews.

USER INTERVIEWS

Interviews are targeted based on Surveys, and are done in person, via Skype or Google Hangouts, through chat, or over the phone. Developing relevant Interview questions is a skill in itself as well as the actual interview process.
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CONTEXTUAL INQUIRY

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Contextual Inquiry is where user researchers observe people in their everyday situations (homes, stores, workplaces, schools) to learn their normal or natural behavior. This can help directly see the behaviors, pain points, and possible solutions.

COMPETITIVE ANALYSIS

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COMPETITIVE RESEARCH

During discovery, competitors are analyzed for their features, business model, audience, colors, etc. This helps the UX designer to understand the client's market.
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LAYOUT ANALYSIS

Often it is beneficial to do a Layout Analysis of existing competition to see the pros and cons of other sites and establish best practices and customer expectations.

LANDSCAPE ANALYSIS

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VISIT THE NEIGHBORS


A deep dive into the pros and cons of the competition can help the client understand where they stand in the market and what features they may be missing.
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HEURISTICS


Along with the Competitive Analysis comes a Heuristic Analysis of the current client and all relevant competitors. Heuristic evaluations help to shift the focus onto the most obviously deficient areas in comparison to the competition.
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NOW THAT I KNOW WHERE WE STAND....

After the discovery phase, it comes time to set a plan in place based on data. Data drives the designs, and analytics become a key element to the next step in the design process.
GO TO PHASE 2 >

Hours

M-F: 3pm - 9pm

Telephone

914 - 374 - 7776

Email

johnvukusic@gmail.com
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  • ABOUT
  • WORK
    • GURU
    • ONTARGET
    • WEBMD
    • STRAND
    • EASYSPLIT
    • ITINERANT
  • PROCESS
    • DISCOVERY
    • ANALYSIS
    • ITERATION
    • DELIVERY
  • ARCHIVE
    • FREELANCE >
      • DALCRO
      • ETOPPS STARWARS
      • BANKRUPTCY
      • STRATECA
      • HOMES.COM
      • DESIRON
      • JPMORGAN
      • ADESSO
      • UNIVERSAL
      • DAVINCI CODE
      • CONTINENTAL
    • JWT >
      • PEDIACARE
      • IRISH TOURISM
      • DOMINOS
      • DESITIN
      • SUDAFED
      • BENADRYL
    • AGENCY.COM >
      • RANGE ROVER
      • BOSE
      • DISCOVERY
      • ANIMALPLANET
      • BRITISH AIRWAYS
      • DISCOVERY KIDS
      • DC SHARK WEEK
      • MOTOROLA
      • LUCKY
      • TEXACO
    • ITRAFFIC >
      • SELFCARE
      • NOKIA
      • FIRSTJEWELRY
      • STAPLES
      • DISNEY
      • CONSUMERINFO
      • ESPN
      • GATEWAY
      • IOPENER
      • TSN
    • ORGANIC >
      • FC.COM
      • BARNES & NOBLE
      • TALKWAY
      • CDNOW
      • MUSICBLVD
      • TOYSRUS
      • WORLDLYINVESTOR
      • CORBIS
      • AUTOCONNECT
      • AVIS
    • McCANN >
      • COCA-COLA
      • PRICEWATERHOUSE
      • NESTLE
      • MASTERCARD
      • BUTTER
      • LUCENT
      • MARRIOTT
      • SMITHBARNEY
      • TIFFANY & CO
      • L'OREAL
      • BLACK & DECKER
      • GENERAL MOTORS
      • USAIRWAYS
  • CONTACT