PHASE ONE
SCREENERS/SURVEYS | USER INTERVIEWS | CONTEXTUAL INQUIRY | COMPETITIVE ANALYSIS | LANDSCAPE ANALYSIS | HEURISTICS
SCREENERS & SURVEYS
SCREENERS
Screeners are helpful to weed out unwanted participants and isolate your target audience.
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SURVEYS
Surveys are the first step in discovering relevant data about the user in the UX design process.
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RESULTS
Parsing the results of the Survey data give you a path to identify targets for user interviews.
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COMPETITIVE ANALYSIS
COMPETITIVE RESEARCH
During discovery, competitors are analyzed for their features, business model, audience, colors, etc. This helps the UX designer to understand the client's market.
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LAYOUT ANALYSIS
Often it is beneficial to do a Layout Analysis of existing competition to see the pros and cons of other sites and establish best practices and customer expectations.
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NOW THAT I KNOW WHERE WE STAND....
After the discovery phase, it comes time to set a plan in place based on data. Data drives the designs, and analytics become a key element to the next step in the design process.