SCREENERS/SURVEYS | USER INTERVIEWS | CONTEXTUAL INQUIRY | COMPETITIVE ANALYSIS | LANDSCAPE ANALYSIS | HEURISTICS
SCREENERS & SURVEYS
Screeners are helpful to weed out unwanted participants and isolate your target audience.
Surveys are the first step in discovering relevant data about the user in the UX design process.
Parsing the results of the Survey data give you a path to identify targets for user interviews.
During discovery, competitors are analyzed for their features, business model, audience, colors, etc. This helps the UX designer to understand the client's market.
Often it is beneficial to do a Layout Analysis of existing competition to see the pros and cons of other sites and establish best practices and customer expectations.
NOW THAT I KNOW WHERE WE STAND....
After the discovery phase, it comes time to set a plan in place based on data. Data drives the designs, and analytics become a key element to the next step in the design process.