Strand Bookstore wanted to emulate the look and feel of the brick and mortar experience by creating a 100 item Pop Up shop that would occur for targeted customers. This required a responsive web design that would work on the web, mobile, and tablets.
To begin, I visited the store to see first hand what sets their brand apart from the competition.
I interviewed the brand manager to get a picture of what the client expectation is for a pop up store.
Interviews with the users while shopping helped to dictate the purchase path and pain points for the inventory and search system.
I looked at the competitive landscape to analyze the layout and expectations.
Users were tested to discover the proper navigation categories to discover the proper taxonomy for the popup store navigation.
The item list and user feedback helped to drive the choice of the target persona.
Strand was presented with a Keynote presentation and Medium Fidelity prototype of the pop up shop. Click below to view them.