STRAND BOOKSTORE
Strand Bookstore wanted to emulate the look and feel of the brick and mortar experience by creating a 100 item Pop Up shop that would occur for targeted customers. This required a responsive web design that would work on the web, mobile, and tablets.
DISCOVERY
STORE VISIT
To begin, I visited the store to see first hand what sets their brand apart from the competition.
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STYLE GUIDE
I interviewed the brand manager to get a picture of what the client expectation is for a pop up store.
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CONTEXTUAL INQUIRY
Interviews with the users while shopping helped to dictate the purchase path and pain points for the inventory and search system.
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RESEARCH
LAYOUT
I looked at the competitive landscape to analyze the layout and expectations.
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CARD SORTING
Users were tested to discover the proper navigation categories to discover the proper taxonomy for the popup store navigation.
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TARGET PERSONA
The item list and user feedback helped to drive the choice of the target persona.
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Delivery
Strand was presented with a Keynote presentation and Medium Fidelity prototype of the pop up shop. Click below to view them.
Prototype
The Medium Fidelity InVision Prototype can be viewed here.
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PDF Presentation
The Presentation can be viewed here in PDF format.
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Keynote Presentation
View the project in Keynote as it was originally presented.
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