JOHNVUKUSIC
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    • GURU
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    • DISCOVERY
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  • ARCHIVE
    • FREELANCE >
      • DALCRO
      • ETOPPS STARWARS
      • BANKRUPTCY
      • STRATECA
      • HOMES.COM
      • DESIRON
      • JPMORGAN
      • ADESSO
      • UNIVERSAL
      • DAVINCI CODE
      • CONTINENTAL
    • JWT >
      • PEDIACARE
      • IRISH TOURISM
      • DOMINOS
      • DESITIN
      • SUDAFED
      • BENADRYL
    • AGENCY.COM >
      • RANGE ROVER
      • BOSE
      • DISCOVERY
      • ANIMALPLANET
      • BRITISH AIRWAYS
      • DISCOVERY KIDS
      • DC SHARK WEEK
      • MOTOROLA
      • LUCKY
      • TEXACO
    • ITRAFFIC >
      • SELFCARE
      • NOKIA
      • FIRSTJEWELRY
      • STAPLES
      • DISNEY
      • CONSUMERINFO
      • ESPN
      • GATEWAY
      • IOPENER
      • TSN
    • ORGANIC >
      • FC.COM
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      • TALKWAY
      • CDNOW
      • MUSICBLVD
      • TOYSRUS
      • WORLDLYINVESTOR
      • CORBIS
      • AUTOCONNECT
      • AVIS
    • McCANN >
      • COCA-COLA
      • PRICEWATERHOUSE
      • NESTLE
      • MASTERCARD
      • BUTTER
      • LUCENT
      • MARRIOTT
      • SMITHBARNEY
      • TIFFANY & CO
      • L'OREAL
      • BLACK & DECKER
      • GENERAL MOTORS
      • USAIRWAYS
  • CONTACT

STRAND

STRAND BOOKSTORE

Strand Bookstore wanted to emulate the look and feel of the brick and mortar experience by creating a 100 item Pop Up shop that would occur for targeted customers. This required a responsive web design that would work on the web, mobile, and tablets. 

DISCOVERY

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STORE VISIT

To begin, I visited the store to see first hand what sets their brand apart from the competition.
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STYLE GUIDE

I interviewed the brand manager to get a picture of what the client expectation is for a pop up store.
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CONTEXTUAL INQUIRY

Interviews with the users while shopping helped to dictate the purchase path and pain points for the inventory and search system.

The Opportunity


This was not a redesign or an app development, but a chance to create a responsive solution to a pop-up shop that was specifically targeted at a persona. I had to investigate what elements of the navigation and website were required for the user.
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THE DETAILS ARE IN THE DESIGN

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The design was created to showcase 100 specific products from Strand's vast collection of millions. These products were targeted at a specific persona.

RESEARCH

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LAYOUT

I looked at the competitive landscape to analyze the layout and expectations.
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CARD SORTING

Users were tested to discover the proper navigation categories to discover the proper taxonomy for the popup store navigation.
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TARGET PERSONA

The item list and user feedback helped to drive the choice of the target persona.

RESPONSIVE MOBILE APP

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The design of the pop up shop is responsive so that it can be viewed on mobile phones as well as on the web. The look and feel use actual photos from the store to translate the user experience as it is a key part of the Strand Bookstore Brand.

Delivery

Strand was presented with a Keynote presentation and Medium Fidelity prototype of the pop up shop. Click below to view them.
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Prototype

The Medium Fidelity InVision Prototype can be viewed here.
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PDF Presentation

The Presentation can be viewed here in PDF format.
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Keynote Presentation

View the project in Keynote as it was originally presented.

VIEW THE STORY...

For the Strand Bookstore Project I used Medium to chronicle the entire process. You can view it by clicking the link below.

STRAND MEDIUM POST

Hours

M-F: 3pm - 9pm

Telephone

914 - 374 - 7776

Email

johnvukusic@gmail.com
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  • ABOUT
  • WORK
    • GURU
    • ONTARGET
    • WEBMD
    • STRAND
    • EASYSPLIT
    • ITINERANT
  • PROCESS
    • DISCOVERY
    • ANALYSIS
    • ITERATION
    • DELIVERY
  • ARCHIVE
    • FREELANCE >
      • DALCRO
      • ETOPPS STARWARS
      • BANKRUPTCY
      • STRATECA
      • HOMES.COM
      • DESIRON
      • JPMORGAN
      • ADESSO
      • UNIVERSAL
      • DAVINCI CODE
      • CONTINENTAL
    • JWT >
      • PEDIACARE
      • IRISH TOURISM
      • DOMINOS
      • DESITIN
      • SUDAFED
      • BENADRYL
    • AGENCY.COM >
      • RANGE ROVER
      • BOSE
      • DISCOVERY
      • ANIMALPLANET
      • BRITISH AIRWAYS
      • DISCOVERY KIDS
      • DC SHARK WEEK
      • MOTOROLA
      • LUCKY
      • TEXACO
    • ITRAFFIC >
      • SELFCARE
      • NOKIA
      • FIRSTJEWELRY
      • STAPLES
      • DISNEY
      • CONSUMERINFO
      • ESPN
      • GATEWAY
      • IOPENER
      • TSN
    • ORGANIC >
      • FC.COM
      • BARNES & NOBLE
      • TALKWAY
      • CDNOW
      • MUSICBLVD
      • TOYSRUS
      • WORLDLYINVESTOR
      • CORBIS
      • AUTOCONNECT
      • AVIS
    • McCANN >
      • COCA-COLA
      • PRICEWATERHOUSE
      • NESTLE
      • MASTERCARD
      • BUTTER
      • LUCENT
      • MARRIOTT
      • SMITHBARNEY
      • TIFFANY & CO
      • L'OREAL
      • BLACK & DECKER
      • GENERAL MOTORS
      • USAIRWAYS
  • CONTACT