STRAND BOOKSTORE
Strand Bookstore wanted to emulate the look and feel of the brick and mortar experience by creating a 100 item Pop Up shop that would occur for targeted customers. This required a responsive web design that would work on the web, mobile, and tablets.
DISCOVERY
STORE VISIT
To begin, I visited the store to see first hand what sets their brand apart from the competition.
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STYLE GUIDE
I interviewed the brand manager to get a picture of what the client expectation is for a pop up store.
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CONTEXTUAL INQUIRY
Interviews with the users while shopping helped to dictate the purchase path and pain points for the inventory and search system.
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The Opportunity
This was not a redesign or an app development, but a chance to create a responsive solution to a pop-up shop that was specifically targeted at a persona. I had to investigate what elements of the navigation and website were required for the user.
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THE DETAILS ARE IN THE DESIGN
The design was created to showcase 100 specific products from Strand's vast collection of millions. These products were targeted at a specific persona.
RESEARCH
LAYOUT
I looked at the competitive landscape to analyze the layout and expectations.
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CARD SORTING
Users were tested to discover the proper navigation categories to discover the proper taxonomy for the popup store navigation.
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TARGET PERSONA
The item list and user feedback helped to drive the choice of the target persona.
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RESPONSIVE MOBILE APP
The design of the pop up shop is responsive so that it can be viewed on mobile phones as well as on the web. The look and feel use actual photos from the store to translate the user experience as it is a key part of the Strand Bookstore Brand.
Delivery
Strand was presented with a Keynote presentation and Medium Fidelity prototype of the pop up shop. Click below to view them.
Prototype
The Medium Fidelity InVision Prototype can be viewed here.
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PDF Presentation
The Presentation can be viewed here in PDF format.
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Keynote Presentation
View the project in Keynote as it was originally presented.
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