One of two designers on staff to handle all creative work. Handled all elements of design and production, including concept, design, and content engineering. Created L’Oreal, GMC and Tiffany websites. Maintained US Airways website and created CargoWorks and Personal Travelworks subsites. One of the first 5 employees to start this interactive division of McCann Erickson. Created all the interactive work for the Mastercard “PRICELESS” campaign pitch.
Started up Organic Media’s creative department along with CD Stephen Tortorici. Handled staffing and creative from the outset. Created a standardized desktop, naming conventions, server file structures, standard email conventions, and other company wide structure policies. Started the Rich-Media Initiative: A directive to go “beyond the banner.” Conceptualized and designed nearly all of the client banners during my service. Redesigned the Organic intranet and pitch documents